Updated: Jan 10
In this blog, I will explain exactly what marketing is, how it all functions, and why it's one of the most important, if not the most important factor in determining a company's success. If you've ever wanted to know what marketing is, how it applies to your business, and how it works, then stay with me.
Let's start now.
Hello, I'm John, a marketing strategist, and welcome to my blog, where we have a section to assist you in expanding your company by generating more leads, clients, and sales through effective marketing.
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Let's talk about marketing, which is something I enjoy doing. Years ago, when I first became interested in understanding why marketing influences people to act and make the decisions they do, as well as how to influence and persuade them how to change their behavior. Seeing this is why I fell in love with marketing.
Because marketing occurs every day, whether or not you own a business, like when you try to persuade friends or family to watch a particular movie, eat at a restaurant or not, or persuade them to do anything, you are engaging in marketing.
Additionally, marketing is crucial to comprehend since it affects you continuously. It might be as basic as someone trying to sell you a pair of shoes or something much greater, like moving across the nation, purchasing a new home, or even changing occupations.
All of this calls for and makes use of marketing. With that being said, let's get started. To clarify what marketing is not about, let's first discuss what it is, and then we can discuss what it is specifically.
I only had a little marketing knowledge when I started working in it. I also bought into the idea that marketing was the same as advertising, you might get confused with this, but wait.
Marketing isn't advertising, but advertising is marketing.
I'll explain. Advertising is one of many components that make up marketing, which is a crucial economic function.
However, there are also a ton of additional strategies, such as PR, market research, social media, content marketing, SEO (search engine optimization), price and pricing psychology, copywriting, and one of my personal favorites, direct response (also known as direct response marketing).
Thus, asserting that marketing is just advertising is like saying that finance is just paying taxes, human resources is just recruiting people, and law is just keeping out of trouble.
These are significant, yet they only make up a small portion of the overall picture. In other words, marketing has different segments, and advertising is one of them. Marketing might appear intimidating if you're starting, but the more you understand it, the easier it becomes
If you're interested in marketing, I would suggest starting in an area that interests or fascinates you, such as content marketing or social media, to establish roots before branching out later to different segments.
What Is Marketing?
Okay, now that we've clarified that, what precisely is marketing? As I just mentioned, you already know that marketing is divided into various sub-segments, like content marketing, email marketing, and social media.
But what precisely does marketing entail? This has a documentary-like sound to it. But let's follow the four P's of marketing:
If you take a marketing course, these are the first four concepts you learn.
Product refers to the specifics of the good or service being sold. Price being the price is clear, but there are undoubtedly many more factors at play as well, don't forget this.
The place is where the products or services are being sold, and promotions is where things start to get fun. This is basically how you will increase your goods' sales and spread the word about your service.
Even though all the P's give you a crucial understanding of the basics, I'll give you a more defined answer of what you need to know about marketing.
Marketing is the act of conveying value to your audience. Essentially, it responds to your customers' inquiry, "Why should I care?" By clearly describing and delivering answers and outlining the benefits of those solutions, marketing assists individuals in finding solutions to their problems and improves their results.
In order to present your company as the solution to their problems and, more simply put, to make them feel better, you need to connect with people, understand their problems, pains, and frustrations, and make them feel understood. That is made possible by the extremely potent force of marketing.
Anyone who has been in business for any amount of time will be able to attest to the reality that the best product or service isn't usually the winner—in fact, it's rare.
Instead, the good or service that wins is the one with the best advertising. Whether you like it or not, that's how it is, which is why effective marketing is crucial.
My favorite definition of marketing is sharing value with your audience. However, generating value for your clients is a different aspect that is rarely discussed but could be more effective.
Marketing may both provide value and be worthwhile on its own. As an illustration, consider a blog post that offers assistance to a reader even before any money is exchanged or an advertisement that makes a viewer smile and brightens their day.
Marketing works in a way that even if the product might not be as good, a customer can offer a positive reaction by having a great experience by merely opening a great-looking package just because everyone else is doing it. It's part of the experience, not the product itself.
You see, economics assumes that consumers make reasonable, logical, and fully informed purchasing decisions, but this is rarely the case.
Because we are emotional, frequently incredibly illogical, and rarely have all the information before making a decision, marketing is crucial and quite effective.
After all, the market for luxury items wouldn't even exist if we just bought things based on rationality, utility, and the value we would receive from them. However, not all marketing is created equally.
You know, there is excellent marketing, and there is bad marketing when it comes to marketing, just like there is with everything else. Marketing could have a better reputation for various reasons, including bad marketing.
It's that hyped-up, spammy, excessively sleazy, salesy, and slimy type of marketing that everyone has seen and dislikes. The things that do no one any good are the ones that appear cheap and make people feel unclean just by looking at them.
No one sells with bad marketing because, in essence, the person didn't like the exposure you gave them.
For example, the phony countdown timers occasionally appearing on websites, the never-ending going-out-of-business sales, and the aggressive selling of meaningless goods. That's poor advertising.
On the other side, effective marketing helps clients reach their objectives, boosts their self-esteem, and has the potential to alter the course of history genuinely.
Now that you know the solids of marketing, consider what you can do as a marketer to provide your clients with solutions, and I'm confident you will succeed!
That's it; thanks for reading, and see you later!
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